Created as an “awareness” piece for NGO Save the Children, Martin Stirling’s ‘Most Shocking Second a Day Video’ has won a top award at one of the most prestigious advertising festivals in the world. Following a year in the life of a young British girl whose life is falling apart after an imagined civil war, the 2-minute film replicates the ‘one-second-a-day’ video style made famous by bloggers and aims to highlight the effect the Syrian civil war has had on the country’s children.
over 50-million views online
Heralded as “one of the internet’s most watched directors”, Stirling’s video has already clocked up over 50-million views online. Adding to the millions of views already collected by the filmmaker’s other viral videos ‘LEGO: Everything is NOT awesome’ and ‘Yasiin Bey (aka Mos Def) force fed under standard Guantánamo Bay procedure’. The director, who graduated with a BA (Hons) in Television Production from Bournemouth University in 2007, was keen to point out that views aren’t always in his mind when creating his work. “I always concentrate on crafting a beautiful story with an emotional punch and hope to hell that people find value in the message by sharing it”, says Stirling.
“It’s time for a bigger challenge”
With the filmmaker now adding the Gold award at the prestigious Cannes Lions International Festival of Creativity to a string of worldwide acclaim, including D&AD awards and a BAFTA nomination, he’s aiming for bigger things next. “As much as I love creating short content it’s time for a bigger challenge”, says Stirling. “I’ve created a TV series which is about to go into development and I’m shooting my debut feature in January next year”.