Reporting on gambling in football

Football is world-renowned and a multiple billion industry that is highly interlinked with the betting industry. Engalnd international, Ivan Toney, has recenelty been banned for 8 months from football for 232 breaches of the FA’s betting rules and I wanted to do my story on this.

The four interviews that were conducted were aimed to gain diffrernt perspectives about his ban and how betting is intertwined with football. The interviews were conducted with the main focus being the demographic of 18-24 years being targeted for them, this is due to this age range being a large contibutor to the betting industry. The other focus was for them to have an interest in football whether that is going to the games in person or watchig them from home. This allowed them to give a more informed view on the ban and how the betting and football industires are linked.

The intended primary audience would be 18-24 year olds as this age range is 60% of this group have gambeled before (RGC 2016) and Toney admitted to commiting breaches as early as 2017 where he would have been 20 years old. Having this be the main audinece I hope this story is able to help raise awarness to gambling addictions and the problems they can cause.

The editorial approach was helped with the good qutoes that were obtained during the interviews as the face to face interviews allowed for me to get a better undertadning about how indviduals felt about gambling and the ban.

The AI technology was used to generate a picture of a mobile betting app and this was done well and looks authentic. The use of AI technology also allows for the article to stand out as demographics that this article is aimed for “value an original object” (Chatterjee 2022). So having this in the article can increase the retention time for the reader allowign them to read the entire article and stay intrigued.

The shortform video created used some general view shots to help illusatrate the story with the use of betting shops and showing some football shirts have betting sponsors on. This video allowed for a better explaination as having some of the interview recordings intertwined into the the post allowed to show some of the faces behind the interviews and give it a more personal feel to the viewers. The video aims to convey the facts effectively to the target group (Kramer and Bohrs 2017).

The ethical considerations for this was to get the consent for the interviews to be used and also to to not film the inside of a betting shop when collecting footage for the general view shots. As this is also a sensitve subject with addiction being a part of it I made sure that all the interviewees felt comfortable about the subject and reduced any potential harm that could be caused by conducting an interview about gambling.

Some key learnings that I have learnt is that it’s key to reflect over the work that I have completed more as I go rather than the end for larger changes as it dirutes the flow that my as a journalist would like to keep when writing. Also, better time management is needed to allow for more time to get general view shots and not just priortise the interviews as it has left the social media video slightly behind. A key point I have found is that it pivitol that I understand the target auduience for the article I am writing and this helped with this story as I am in the targeted age range and have experinced betting. As for a lot of journalists they are the intended (Kulkarni 2022) audience not the ones who are actually supposed to be targeted.


Chatterjee, A., 2022. Art in an age of artificial intelligence. Frontiers in Psychology [online], 13,1-9.

Kane, P. (2022) Shirish Kulkarni on ‘reflective journalism’ – learning from gamers, youth, comedians and novelists how to Revivify News reporting, London: THE ALTERNATIVE. Available at: [Accessed: 01 June 2023].

Krammer, A. and Bohrs, S., 2017. How do consumers evaluate explainer videos? An empirical study on the effectivness and efficiency of different explainer video formats. Journal of Education and Learning [online], 6 (1), 254-266.

Responsible Gambling Council, 2016. Gambling & Young Adults [online]. Toronto: Responsible Gambling Council. Available at: [Accessed: 01 June 2023].

Related Posts