There’s high hopes for Team GB to bring home gold from Pyeongchang after increased funding from UK Sport.
The 23rd Winter Olympics are underway in South Korea and Great Britain have sent 59 athletes with a target of 5 medals for this year’s games, 1 more than the team’s winnings last time in Russia.
But how much does success cost?
After 2014’s games, UK Sport announced an increase in their National Lottery-backed investment in winter sports, pumping in an extra £600,000 to push the total over £31m.
Bobsleigh, Curling, Figure Skating, Short Track Speed Skating and Para Ski and Snowboard are the 5 lucky sports who’ve all received increased funding to “protect and enhance medal potential” in this year’s games.
In 2014, Great Britain placed 19th, winning 4 medals – 1 gold, 1 silver and 2 bronze.
It was the most successful Olympics for 90 years for Team GB, equaling the medal count of the 1924 Winter Olympics in Chamonix.
So just how much money is being pumped in to the team’s success?
Curling accounted for half of Team GB’s medal total last time out in Sochi – and they’re hoping to repeat the feat this time around.
UK Sport have devoted over £5 and a half million to try and achieve this goal – more than double what the team received in Russia, making it the highest funded discipline for this year’s games.
Team GB’s Bobsleighers are second on the gravy train, securing just over £5m in funding for this year’s games. That’s almost £1.7m more than the discipline’s backing in Russia.
In the last games, Great Britain were 0.11 seconds away from a medal in the four-man bobsleigh, according to UK Sport.
Our most recent gold in the event was in the 1964 games with a two-man team.
Short Track Speed Skating has obtained almost £2m more in funding since Russia’s games, putting their total at around £4 million.
Scot Elise Christie is the current 500m world record holder and reigning world champion.
She is coached by Team GB’s only Olympic medal winner in the sport, Nicky Gooch, who won bronze at Lillehammer in 1994.
There’s high hopes for Christie to win a medal this year, although she was disqualified in all 3 of her events in the 2014 games.
The men’s relay team are also world bronze medallists.
Since London 2012, paralympic sports across the board have earned greater coverage.
Notably, for this year’s Winter Olympics, Paralympic Skiing and Snowboarding have received a whopping £2.3m increase in funding after Great Britain won their first ever Winter Paralympic gold medal in 2014.
Figure Skating is the fifth discipline to have received extra funding for Pyeongchang’s games.
Catapulting from just under £200,000 in 2014, to over £1.2mil this year.
In 2014, pairing Nick Buckland and Penny Coomes finished in the top 10.
There’s hopes that the extra cash will push the pair to a medal position this year. However, our most recent gold was Torvill & Dean in 1984.
It was announced today that our only gold medal winner, Lizzy Yarnold, will carry the Great Britain flag at the opening ceremony, which starts at 8pm local time in Pyeongchang – as South Korea are 9 hours ahead of the UK, it will start around 11am on Friday.
Introducing our Flagbearer for the Opening Ceremony @pyeongchang2018….
…Congratulations @TheYarnold! 🇬🇧👏
— Team GB (@TeamGB) February 8, 2018