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Dorset Police launch new road safety campaign

The Dorset Road Safety Partnership is launching a “unique and innovative” campaign to promote respect on local roads.

Choices For Humanity is using black and white graphics to highlight the daily choices made by road users.

The campaign is loosely based on the popular game, Cards Against Humanity.

The Road Safety Partnership is made up of Dorset Police, the Police and Crime Commissioner, BCP Council, Dorset Council, Dorset and Wiltshire Fire and Rescue Service, Highways England, Public Health Dorset and the Safewise Charity.

Dorset Police tweeted examples of the campaign materials:

Encouraging safer choices

In a press release, Dorset Police say it is “designed to push the boundaries to generate attention to our road safety messages and get people to stop and think.”

The force say that “making the wrong choice can all too often lead to tragedy.” The campaign will encourage all road users – whether in cars or on motorbikes, bicycles, horses or foot – to make better decisions.

One error can have catastrophic consequences

Julie Fielding, Chair of the Dorset Road Safety Partnership and Assistant Chief Constable, says that although the number of road collisions is decreasing, the county shouldn’t become complacent.

“It is vital that we continue to find new and innovative ways to prevent casualties on our roads,” she said. “One error of judgement can sometimes have catastrophic consequences.”


The campaign website also offers advice on how to stay safe on roads, with information about speeding, mobile phones and seatbelts.

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