Frankfurt gears up for MTV awards

MTV announces that the 2012 European Music Awards will be held in Frankfurt. MTV estimates a potential viewing audience of more than 1.2 billion people via its global network of more than 60 channels, reaching more than 640 million households around the world. Andria Archontides reports.

MTV announced on Monday that the host city of the 2012 MTV Europe Music Awards, which will take place on Sunday 11 November, will be Frankfurt’s Festhalle.

Bob Bakish, President and CEO of Viacom International Media Networks (VIMN) said: “We’re thrilled to be returning to Frankfurt and once again presenting the MTV EMA in such a vibrant and dynamic city.

The Festhalle, Frankfurt. Photo: Wikimedia commons

“The MTV EMA is without a doubt one of the biggest nights in music on the planet and showcases talent from the US to Europe to Asia to everywhere in between. This year’s show in Frankfurt will definitely continue the EMA tradition of capturing the world’s attention through unforgettable performances and jaw-dropping moments.”

One of the confirmed sponsors is clothing brand Replay, who will be an official sponsor of the 2012 MTV EMA all around Europe. The awards will engage fans across MTV’s multiple platforms and enable Replay to be featured on all promotional activities in the build up to the awards show. This includes on-air billboards, all marketing and press materials, presence on the dedicated MTV EMA microsite, as well as on-the-ground consumer promotional activities in Frankfurt.

Another confirmed sponsor will be Renaissance Hotels who will be the digital sponsor for the UK, Germany and France.

Dr. Petra Roth, the Lord Mayor of Frankfurt, said: “We’re proud that MTV has chosen Frankfurt as the host city for the 2012 MTV EMA, an event that truly reflects what only MTV is capable of; hosting world class, global music events that draw fans from all over. We’re excited to have Frankfurt in the spotlight again.”

An MTV estimation of the potential viewing audience reaches more than 1.2 billion people via MTV’s global network of more than 60 channels, reaching more than 640 million households around the world.

Germany has already broadcasted the awards in Frankfurt back in 2001.

Main image: Blude, Flickr
Sources: MTV EMA, Replay, Renaissance Hotels

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