The surprising reason “99” ice cream got its name

It’s the hottest day of the year so far, with highs of 23 degrees in Bournemouth.

While you are enjoying the weather, strolling along the beach, ice cream in hand, you may be wondering “where did the 99 ice cream get its name?”.

Well, it’s a popular belief that the name was originally derived from the cost of the ice cream – 99p. They would be wrong.

Cadbury, who make the flakes integral to a 99 ice cream, have taken to their website to clarify its origin.

They say: “In the days of the monarchy in Italy the King has a specially chosen guard consisting of 99 men, and subsequently anything really special or first class was known as “99” – and that his how “99” Flake came by its name.”

In the 1930s, Cadbury intended for their small flakes to be served with ice cream, so they targeted their product to Italians as many were in the UK selling ice-cream.

Thus, the name 99 was born.





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