Teenagers today are referred to as the Net Generation, otherwise known as the media literate audience. This young market has been starved from important news that is easy to digest.
Youth literacy rate in Pakistan is estimated to be 53 percent and, in an age of digital media, even those who can read are slowly giving up newspapers. Soch or Think offers fresh and alternative views on some of the most pressing issues in the region.
Let’s face it, if teenagers are given the choice of watching Eastenders, Big Brother, Tracey Beaker or the news, I would guarantee that a low percentage would choose the news. WATSUP news is a innovative news channel aimed at teenagers aged 13-19.
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