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News For Youth
Why watch the news but not sometime more casual after a heavy school day? Current research shows that youths are not so much looking for ‘news’ but a sense of belonging to their own life. News For Youth aims to bring Hong Kong teenagers back to watch news program more often with subjects that they are interested in.
For the kids, by the kids!
How do you make news appeal to teenagers? How do you appeal to such a diverse demographic as teenagers? Let them define their own interests...