Worth The Weight Kilo - the first vintage sale event selling clothes by kilo in the UK.

Refound vintage trend in Bournemouth

On 11th November 2018, the very first vintage kilo sale saw many local people come to the Bournemouth International Centre and shop for vintage clothes, costing £15 per kilo.

This is the first time the Vintage Wholesale Company has organised the Worth The Weight Kilo Sale in Bournemouth.

“Having held the Vintage Fair in Bournemouth for years, we saw big interest from people here for vintage clothing. This motivated us to bring the Worth The Weight Kilo Sale to Bournemouth this November”, explained Anna Lomas, Event Manager at the vintage kilo sale.

300 early bird tickets sold out online, followed by around 800 cash-on tickets at the entrance on the day of the event.

With the entrance fee of £1.50 after 12 pm, the sale was a treat for anyone with an eye for vintage fashion.

It is where I can find unique pieces to update my wardrobe.

Kim Chu

Kim Chu, 21, a fashion blogger, said: “I found it budget-friendly, it is where I can find unique pieces to update my wardrobe. So I join vintage sale for the third time”.

The big picture in Bournemouth

Vintage fashion bloomed about 12 years ago, making a certain impact on the local’s clothing purchasing habit.

But this issue is still controversial.

Jan Milburn, a local mom, however, pointed out that: “There are not many vintage shops around. And if there are, they are not well advertised.”

Recently, vintage sections have been added by fashion brands, Topshop with “We are cow” and the Urban Outfitters’s “Urban Renewal”.

This trend has also accelerated the establishment of local vintage shops.

But now it is still good.

Richard Mason

As the owner of Clobber – a vintage shop located on Christchurch Road, Bournemouth, Richard Mason told The Breaker: “I have run my shop since 2000. Vintage fashion has actually seen a downward trend in the last six years. But now it is still good, I think.”

The Clobber vintage shop located on Christchurch road, Bournemouth
Most of the customers shopping at Clobber are middle-aged and middle-class. They are from 25 to 40 years old, and willing to pay hundreds of pounds for vintage clothing

The Worth The Weight Kilo Sale event further confirms the local’s vintage fashion needs.

This originated from Vintage Kilo events in Britain, which had been run by clothing wholesalers John Hickling and Judy Berger since 2009.

Bournemouth is one of 20 destinations where this year’s Autumn-Winter sale series has taken place.

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