Watching the news remind us of our parents forcing us to switch over at six o’clock to catch the events of the day. In 2009, Matthew Robson aged 15, helped compile a report about teenage media habits that revealed that teen’s today don’t consume ‘traditional’ media.
Let’s face it, if teenagers are given the choice of watching Eastenders, Big Brother, Tracey Beaker or the news, I would guarantee that a low percentage would choose the news. WATSUP news is a innovative news channel aimed at teenagers aged 13-19.
Studies show that teenagers are increasingly disinterested in news and current affairs. News channels in India are yet to recognise teenagers as potential consumers. No effort is being taken to create content to attract them. Recognising it as an untapped market, here is a proposal for a news channel for Indian teenagers.
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